The Karlovy Vary International Film Festival's (KVIFF) visual identity for its double anniversary is a red carpet, stretching out in invitation. This year's design, created by Studio Najbrt's Jonatan Kuna and Aleš Najbrt, is a departure from last year's embrace theme. The red carpet motif is a celebration of the festival's 60th edition and its 80th year since its founding, and it's a simple yet powerful symbol that invites all festival visitors and film lovers to join in the festivities. The design team chose a warm red to capture the summer atmosphere of the festival, and the red carpet is oriented vertically, leading forward to the festival. This year's visual identity is a testament to the team's commitment to finding new themes and concepts, and their ability to switch things up from year to year. The red carpet motif is a nod to the festival's history and its place in the film world, and it's a design that will turn up everywhere from festival merchandise to the streets of the picturesque Czech spa town during the event itself. The team's work for the festival has been exceptional, and their long-standing collaboration with the festival's leadership is a testament to their trust and respect. In my opinion, the red carpet motif is a powerful symbol of the festival's inclusivity and its commitment to celebrating all aspects of the film world. It's a design that invites everyone to join in the festivities and to experience the magic of the Karlovy Vary International Film Festival.
